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STP Strategy of Sony
This presentation takes you through the STP strategy of Sony for its vast portfolio of products.
Satyaki Kundu
Research on Consumer Durables Industry
A detailed analysis in the Consumer Durables Industry using SPSS to find out the buying patterns and insights.
Marketing Strategy of Samsung Phones
This presentation talks about marketing strategy of Samsung Phones, their segmentation strategy, positioning and targeting and designing an offering that would make it the market leader in the smartphones business in India.
Creation of Brand Equity by Dabur
This presentation talks about the strategy of Dabur to create a Brand equity for itself in the FMCG industry.
Consumer Behavior Analysis (Loreal Products)
This presentation provides an analysis of consumer behavior when it comes to buying Loreal Products specifically.
Analysis of Market Offering by ITC
This presentation gives a detail of the market offerings of ITC, their market share and the PLC of various products under its portfolio.
Rural Marketing Communication Strategy
This presentation talks about Rural Marketing Communication Plan for an innerwear brand Amul. It presents a detailed competitor analysis and also creates a communication plan that would be helpful in positioning Amul innerwears in the rural markets across India.
QualityKiosk Technologies Analysis
QualityKiosk Technologies is a case related to incentive design for Sales Force which is taught across all the premier B-Schools in India. This presentation takes you through different aspects of the cases and related questions.
Media Planning for a new Product
This presentation briefs about the way a media plan is done for a new product. The product in focus here is MosQuit, a mosquito repellent soap which is a new soap into the personal care segment. The presentation takes you through the value propositions and communication strategy while briefing about the budget involved.