Marketing - From Eliza to Alexa
Chatbots are all the rage. But the truth is, they’ve been here for most of our lifetimes... ...with the first having been invented in the 60s and now serving as the basis for modern bots. What’s different is that they’re being cast into new pla
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tforms like Facebook Messenger, Slack, Outlook, and Skype, and augmented more and more with artificial intelligence and machine learning. Chatbots – or chatterbots – used to be exclusively embedded into smart devices, but can now be expanded across mediums, whether chat or voice based. The emphasis on business use cases that dominated the spotlight in the Spring of 20161 has awakened more and more busi-nesses (and developers, some 10,000 and counting) to the opportunity.
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