Visit: https://mediapriimr.viden.io
Knowledge in Broadcast Journalism
Notes on Tools of corporate communication
These file contains notes for Tools of corporate communication.
ASHJOT SINGH ANAND
Notes on Effective Listening
These flies contains notes on 10 steps to Effective Listening.
Notes on Origin of Advertisement Agency
History of Advertising in India since 18th Century!· Indian Advertising starts with the hawkers calling out their wares right from the days when cities and markets first began.· 18th Century:· Concrete advertising history begins with classified advertising· Ads appear for the first time in print in Hickey’s Bengal Gazette, India’s first newspaper (weekly).· Studios mark the beginning of advertising created in India (as opposed to imported from England) Studios set up for bold type, ornate fonts, more fancy, larger ads· Newspaper studios train the first generation of visualisers & illustrators· Major advertisers: Retailers like Spencer’s, Army & Navy and Whiteaway & Laidlaw· Marketing promotions: Retailers’ catalogues provided early example· Ads appear in newspapers in the form of lists of the latest merchandise from England· Patent medicines: The first brand as we know them today were a category of advertisers· Horlicks becomes the first ‘malted milk’ to be patented on 5th June 1883 (No. 278967).· The 1900s:· 1905 — В Dattaram & Co claims to be the oldest existing Indian agency in Girgaum in bombay· 1912 — ITC (then Imperial Tobacco Co. Ltd.) launches Gold Flake· 1920s — Enter the first foreign owned ad agencies· — Gujarat Advertising and Indian Advertising set up· — Expatriate agencies emerge: Alliance Advertising, Tata Publicity· — LA Stronach’s merges into today’s Norvicson Advertising· — D J Keymer gives rise to Ogilvy & Mather and Clarion· 1925 — LR Swami & Co, Madras· 1926 — LA Stronach & Co (India) Pr. Ltd, Bombay starts Agency called National set up for American rather than British advertisers· — American importers hire Jagan Nath Jaini, then advertising manager of Civil and Military Gazette, Lahore. National today is still run by Jaini’s family· — Beginning of multinational agencies· — J Walter Thompson (JWT) opened to service General Motors business· 1928 — BOMAS Ltd (Formerly DJ Keymer & Co Ltd) set up· 1929 — J Walter Thompson Co Pr. Ltd formed· Indian agencies, foreign advertising in the thirties:· 1931 — National Advertising Service Pr. Ltd. Bombay set up· — Universal Publicity Co, Calcutta formed· 1935 — Indian Publicity Bureau Pr Ltd, Calcutta established· 1936 — Krishna Publicity Co Pr. Ltd, Kanpur begins operations· — Studio Ratan Batra Pr. Ltd, Bombay established· — Indian Broadcasting Company becomes All India Radio (AIR)· 1938 — Jayendra Publicity, Kolhapur started· 1939 — Lever’s advertising department launches Dalda – the first major example of a brand and a marketing campaign specifically developed for India· — The Press Syndicate Ltd, Bombay set up· Indianising advertisements in the forties:· 1940 — Navanitlai & Co., Ahmedabad set up· 1941 — Lux signs Leela Chitnis as the first Indian film actress to endorse the product· Hindustan Thompson Associates (HTA), the current incarnation of JWT, coins the Balanced Nourishment concept to make Horlicks more relevant to India Green’s Advertising Service Agents, Bombay formed· 1943 — Advertising & Sales Promotion Co (ASP), Calcutta established· 1944 — Dazzal, Bombay comes into existence· — Ranjit Sales & Publicity Pr. Ltd, Bombay started· 1945 — Efficient Publicities Pr. Ltd, Madras set up· — Tom & Bay (Advertising) Pr. Ltd., Poona begins operations in India· 1946 — Eastern Psychograph Pr. Ltd., Bombay set up· — Everest Advertising Pr. Ltd, Bombay established· 1947 — Grant Advertising Inc, Bombay formed· — Swami Advertising Bureau, Sholapur started· 1948 — RC Advertising Co Bombay set up· — Phoenix Advertising Pr. Ltd, Calcutta formed· Corporate advertising in the fifties:· 1950s — Radio Ceylon and Radio Goa become the media option· 1951 — Vicks VapoRub-a rub for colds causes ripples with its entry in the balm market· 1552 — Shantilal G Shah & Co, Bombay· 1954 — Advertising Club, Mumbai set up· — Express Advertising Agency, Bombay· — India Publicity Co. Pr. Ltd., Calcutta· 1956 — Aiyars Advertising & Marketing, Bombay· — Clarion Advertising Services Pr. Ltd, Calcutta· 1957 — Vividh Bharati kicks off· 1958 — Shree Advertising Agency, Bombay· 1959 — Associated Publicity, Cuttack· Creative revolution in the sixties:· 1960 — Advertising Accessories, Trichur started· — Marketing Advertising Associates, Bombay set up· 1961 — Industrial Advertising Agency, Bombay comes into existence· — Bal Mundkur quits BOMAS to set up Ulka the same year· 1962 — India’s television’s first soap opera – Teesra Rasta enthralls viewers· 1963 — BOMAS changes names to SH Benson’s· — Stronach’s absorbed into Norvicson· — Lintas heading for uncertainty· — Levers toying with giving its brands to other agencies· — Nargis Wadia sets up Interpub· __ Wills Filter Tipped cigarettes launched and positioned as made for each other, filter and tobacco match· 1965 ___ Kersey Katrak sets up Mass Communication and Marketing (MCM)· 1966 — Government persuaded to op 1 up the broadcast media· __ Ayaz Peerbhoy sets up Marketing and Advertising Associates (MAA)· 1%7 _ First commercial appears on Vividh Bharati· 1968 — Nari Hira sets up Creative Unit· — India wins the bid for the Asian Advertising Congress· 1969 — Sylvester daCunha left Stronach’s to run ASP; later sets up daCunha Associates· 1970 — Frank Simoes sets up Frank Simoes Associates· The problematic seventies:· 1970, 1978 National Readership Studies provided relevant data on consumers’ reading habits· 1970 — Concept of commercial programming accepted by All India Radio· __ Hasan Rezavi gives the very first spot on Radio Ceylon· 1971 — Benson’s undergo change in name to Ogilvy, Benson & Mather· 1972 —- Western Outdoor Advertising Pvt. Ltd (WOAPL) introduces first closed circuit· TV (CCT) in the country at the race course in Mumbai· 1973 — RK Swamy/BBDO established· 1974 — MCM goes out of business Arun Nanda & Ajit Balakrishnan set up Rediffusion· 1975 — Ravi Gupta sets up Trikaya Grey· 1976 — Commercial Television initiated· 1978 _ First television commercial seen· 1979 — Ogilvy, Benson & Mather’s name changes to Ogilvy & Mather· Glued to the television in the eighties:· 1980 — Mudra Communications Ltd set up King-sized Virginia filter cigarette enters market with brand name of ‘Charms’· 1981 — Network, associate of UTV, pioneers cable television in India· 1982 — The biggest milestone in television was the Asiad ’82 when television turned to colour transmission· — Bombay Dyeing becomes the first colour TV ad· — 13th Asian Advertising Congress in New Delhi Media planning gets a boost· 1983 — Maggi Noodles launched to become an overnight success· — Canco Advertising Pvt. Ltd. founded· __ Manohar Shyam Joshi’s Hum Log makes commercial television come alive· — Mudra sponsors first commercial telecast of a major sporting event with the India-West Indies series· 1984 — Hum Log, Doordarsharrs first soap opera in the colour era Is born· — Viewers still remember the sponsor (Vicco) of Yeh Jo Hai Zindagi!· 1985 — Mudra makes India’s first telefilm, Janam· 1985-86 — 915 new brands of products and services appearing on the Indian market· 1986 — Sananda is born on July 31. The Bengali magazine stupefies India by selling 75,000 copies within three hours of appearing on the newsstands.· — Mudra Communications creates India’s first folk-history TV serial Buniyaad. Shown on DD, it becomes the first of the mega soaps· — Price quality positioning of Nirma detergent cakes boost sales· 1988 — AAAI’s Premnarayan Award instituted· 1989 — Advertising Club Bombay begins a biennial seminar called ‘Advertising that Works’· — Advertising & Marketing (A&M) magazine launched · Tech savvy in the nineties:· 1990 — Marks the beginning of new medium Internet· — Agencies open new media shops; go virtual with websites and Internet advertising· — Brand Equity (magazine) of The Economic Times is born· 1991 — First India-targetted satellite channel, Zee TV starts broadcast· — Close on the throes of the Gulf War enters STAR (Satellite Transmission for Asia Region)· 1992 — Spectrum, publisher of A&M, constitutes its own award known as ‘A&M· Awards’· — Scribes and media planners credit The Bold And The Beautiful serial on STAR Plus channel as a soap that started the cultural invasion· 1993 — India’s only advertising school, MICA (Mudra Institute of Communications· Ahmedabad), is born· — Tara on Zee TV becomes India’s first female-centric soap· 1995 — Advertising Club of Bombay calls its awards as Abby· — Country’s first brand consulting firm, SABRE (Strategic Advantage for Brand Equity) begins operations· 1996 — The ad fraternity hits big time for the first time by bagging three awards at the· 43rd International Advertising Festival, Cannes Sun TV becomes the first regional TV channel to go live 24 hours· — A day on all days of the week· 1997 — Media boom with the growth of cable and satellite; print medium sees an increase in titles, especially in specialised areas· — Government turns towards professional advertising in the private sector for its VDIS campaigns· — Army resorts to the services of private sector agencies· — Advertising on the Internet gains popularity· — Equitor Consulting becomes the only independent brand consultancy company in the country· — Several exercises in changing corporate identity· — For the first time ever, Indians stand the chance of winning the $ 1-miliion booty being offered by Gillette as part of its Football World Cup promo 1998· — Events assume important role in marketing mix· — Rise of software TV producers banking on ad industry talent· — Reinventing of cinema -advertising through cinema begins· 1998 — Lintas becomes Ammirati Puri Lintas (APL)· 1999 — B2B site agencyfaqs.com launched on September 28, 1999· — The Advertising Club Bombay announces the AdWorks Trophy· In the new millennium: · 2000 — Mudra launches magindia.com – India’s first advertising and marketing gallery· — Lintas merges with Lowe Group to become Lowe Lintas and Partners (LLP)· — bigideasunlimited.com – a portal offering free and fee ideas for money launched by Alyque Padamsee and Sam Mathews· — Game shows like Kaun Banega Crorepati become a rage; media buying industry is bullish on KBC· — Kyunki Saas Bhi Kabhi Bahu Thi marks the return of family-oriented soap on TV· — French advertising major Publicis acquires Maadhyam· 2001 — Trikaya Grey becomes Grey Worldwide· Bharti’s Rs 2.75-crore corporate TV commercial, where a baby girl is born in a· football stadium, becomes the most expensive campaign of the year· 2002 — Lowe Lintas & Partners rechristened Lowe Worldwide· — For the first time in the history of HTA, a new post of president is created. Kamal Oberoi is appointed as the first president of HTA The dawn of Indian Advertising marked its beginning when hawkers called out their wares right from the days when cities and markets first began. It was then that the signages, the trademarks, the press ads and the likes evolved.Concrete advertising history began with classified advertising. Ads started appearing for the first time in print in Hickey’s Bengal Gazette which was India’s first newspaper. Studios mark the beginning of advertising created in India as opposed to being imported from England. Studios were set up for bold type, ornate fonts, fancier, larger ads. Newspaper studios trained the first generation of visualizers and illustratorsMajor advertisers during that time were retailers like Spencer’s, Army & Navy and Whiteaway and Laidlaw. Retailers’ catalogues that were used as marketing promotions provided early example. Patent medicines: The first brand as we know them today was a category of advertisers. Horlicks becomes the first ‘malted milk’ to be patented in1883.B Dattaram and Co. claims to be the oldest existing Indian agency in Mumbai which was started in 1902. Later, Indian ad agencies were slowly established and they started entering foreign owned ad agencies. Ogilvy and Mater and Hindustan Thompson Associate agencies were formed in the early 1920s. In 1939, Lever’s advertising department launched Dalda – the first major example of a brand and a marketing campaign specifically developed for India. In the 1950s, various advertising associations were set up to safeguard the interests of various advertisers in the industry. In 1967, the first commercial was aired on Vividh Bharati and later in 1978; the first television commercial was seen. Various companies now started advertising on television and sponsoring various shows including Humlog andYeh Jo Hai Zindagi.In 1986, Mudra Communications created India’s first folk-history TV serial Buniyaad which was aired on Doordarshan; it became the first of the mega soaps in the country. Later in 1991, First India-targetted satellite channel, Zee TV started its broadcast. 1995 saw a great boom in media boom with the growth of cable and satellite and increase of titles in the print medium. This decade also saw the growth of public relations and events and other new promotions that various companies and ad agencies introduced. Advertising specific websites were born, one of them being agencyfaqs now known as afaqs.
TROPOSPHERIC SCATTER
Premium
Sharing the notes of TROPOSPHERIC SCATTER in brief contain all chapters. Watch related videos on this link - https://ww w.youtube.com/results?search_query=TROPOSPHERIC+SCATTER+Ajaze+Khan
Learn Everyone
Introduction to robotics
This PDF shares information about era of industrial robots and creation of robots.
Priya Pant
Notes on Electronic Media
This File contains notes on electronic media. Students of mass communication and journalism can use this file for studying.
cas notes stf
cas notes stf
Aaishika Rana
Needleman wunsch algorithm
Needleman wunsch algorithm for Biotech 3rd year scholars.
Kunal Shah
Hardness of water ,chapter 1, engineering chemistry.
In this page you are able to learn about hardness of water. From engineering chemistry chapter. 1
Girish Teli
ALGORITHM AND EXAMPLE (First semester notes) Chapter-2 (Part-7) Makhanlal chaturvedi national University,Bhopal
(Part-7) IN This, There is a chapter SECOND of COMPUTER FUNDAMENTAL Subject Part-7 named NUMBER SYSTEM Makhanlal Chaturvedi national journalism and communication University, Bhopal. There is a very important note oF Fundamental computers For BCA first semester Students. Share with your friends and help them to learn Fundamental of Computers. There are Five subjects in BCA first semester . NUMBER SYSTEM
Piyush Gupta
T - Beam slab Bridge
T - Beam slab Bridge
Syed Sadique Hussain
A2Z Careers Consultancy Deals in All UG or PG Admissions Free Guidance All PDF Notes for Govt Job Coachings