Knowledge in Certified Financial Analyst

CFA Irfanullah Question Bank FIXED INCOME R53

R53_Introduction_to_Fixed-Income_Valuation_-_Q_Bank.pdf

CFA Irfanullah Question Bank FIXED INCOME R54

R54_Introduction_to_Asset_Backed_Securities_-_Q_Bank.pdf

CFA Irfanullah Question Bank FIXED INCOME R55

R55_Understanding_Fixed-Income_Risk_and_Return_-_Q_Bank.pdf

CFA Irfanullah Question Bank FIXED INCOME R56

R56_Fundamentals_of_Credit_Analysis_-_Q_Bank.pdf

CFA Irfanullah Question Bank DERIVATIVE R57

R57_Derivative_Markets_and_Instruments_-_Q_Bank.pdf

CFA Irfanullah Question Bank DERIVATIVE R58

R58_Basics_of_Derivative_Pricing_and_Valuation_-_Q_Bank.pdf

CFA Irfanullah Question Bank DERIVATIVE R59

R59_Risk_Management_Applications_of_Option_Strategies_Q_Bank.pdf

CFA Irfanullah Question Bank ALT INVESTMENT R60

R60_Introduction_to_Alternative_Investments_Q_Bank.pdf

CFA Research Challenge winners

CFA Research Challenge winners from the senior batch. The names of the candidates are Ayushi Agarwal, Ankit Saraf, Ankit Marda, Ashish Kedia and Shreyan Tharad

Adwords

Google AdWords is one of the services advertisers use for online promotion of their content, brand, website, etc through certain defined keywords to achieve traffic or leads. It is a form of brief advertising copy with keywords that are displayed on Google web pages and partner websites (called publishers) after matching their content with the keywords. By matching relevant advertising content to the content on a publisher page, Adwords present an efficient way for an advertiser to increase traffic on their website without having to purchase advertising inventory on other sites. Advertisers usually pay for a click generated (cost per click), which is revenue to Adwords, which is shared with the publisher in a certain percentage. This helps not only the advertiser to pay for traffic which is real as Adwords employ a lot of methods to detect and minimise fraud clicks, but also helps publisher monetise its content which was previously less monetised or not monetised at all. Besides CPC (cost per click) advertising, Adwords offers CPM (cost per mile) advertising, site targeted advertising (exclusively for text, banner and rich media ads) and re-targeting. This type of online advertising can be targeted local, national and for international distribution. The text advertisements are generally short with 1 headline of 25 characters, 2 descriptive text lines of 35 characters each and the URL with 35 characters. The most useful feature of Google Adwords is that it enables advertisers to target the placement of their ads to any specific location, language and even IP address exclusions. The limitation to exclude IP address, or the ranges of addresses is 500. Advertisers get an option of a control panel wherein they can put keywords, domain names, topics, demographic preferences to target the sites of Google network for promotion. This is known as Site-Targeting. Another useful feature of Adwords is re-marketing wherein it allows advertisers to show the ads to the users who have already been to their site. This way the conversion rate gets high.