Knowledge in Digital marketing

Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

Website Management

Website management is a service involving the updating, analyzing, promoting and developing a website. Some website owners were of the impression that once you have a website designed and accessible on the internet that the job was finished.

DIGITAL MARKETING VS TRADITIONAL MARKETING. what to choose and why to choose.

Running a successful business is not just about choosing the appropriate market or having a high quality product. It’s also about leveraging the right kind of marketing techniques in order to reach out to your target audience and convert them into leads or customers, so here is a Quick comparison between digital marketing and traditional marketing

Marketing and Management Notes (Part 1)

Part 1 of notes for Marketing and Management. these notes are for 1st year students of BBA and Bcom. very easy notes. study according to your syllabus only.

SEARCH ENGINE MARKETING VS SEARCH ENGINE OPTIMIZATION Find the difference

For small local businesses, there are few better ways to reach consumers than mastering the art of search, find out the best way to reach the consumers by knowing the difference between SEARCH ENGINE MARKETING VS SEARCH ENGINE OPTIMIZATION

Marketing - Digital Marketing

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

e Commerce - Study

E-commerce is the activity of buying or selling of products on online services or over the Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.

Marketing - Project on Flipcart

Flipkart Internet Private Limited is an e-commerce company based in Bengaluru, India. Founded by Sachin Bansal and Binny Bansal in 2007, the company initially focused on book sales, before expanding into other product categories such as consumer electronics, fashion, and lifestyle products.

Hindustan Unilever Limited

Hindustan Unilever Limited is a British-Dutch manufacturing company headquartered in Mumbai, India. Its products include foods, beverages, cleaning agents, personal care products, water purifiers and consumer goods. At Unilever we meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.

e Banking - Online Banking

Online banking, also known as internet banking, is an electronic payment system that enables customers of a bank or other financial institution to conduct a range of financial transactions through the financial institution's website. The online banking system will typically connect to or be part of the core banking system operated by a bank and is in contrast to branch banking which was the traditional way customers accessed banking services.

Marketing - Facebook vs Google

Until recently, many advertisers viewed Google AdWords and Facebook Ads in an adversarial way. The two companies’ long-standing rivalry, often dramatized by technology media outlets, was taken as irrefutable evidence that the two platforms were in direct competition with one another, and that it was necessary for businesses of all sizes to make a difficult decision about which platform was right for their needs; a false dichotomy that remains confusing and misleading to those new to online advertising.

Marketing - Study on Radio and its History

Radio is the technology of signaling and communicating using radio waves. Radio waves are electromagnetic waves of frequency between 30 hertz (Hz) and 300 gigahertz (GHz). They are generated by an electronic device called a transmitter connected to an antenna which radiates the waves, and received by a radio receiver connected to another antenna. Radio is very widely used in modern technology, in radio communication, radar, radio navigation, remote control, remote sensing and other applications. In radio communication, used in radio and television broadcasting, cell phones, two-way radios, wireless networking and satellite communication among numerous other uses, radio waves are used to carry information across space from a transmitter to a receiver, by modulating the radio signal (impressing an information signal on the radio wave by varying some aspect of the wave) in the transmitter.