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product and branding strategy
how to apply strategy for products and brands
consumer behaviour notes
process involved in consumer buying
marketing environment
marketing envirronment external and internal
online food delivery case
know the business model of swiggy, zomato and uber eats
role of information
role of information in marketing
Pricing in Marketing
understand the 2nd P of marketing mix- Price
pricing contd
know the pricing strategy types in marketing
STP 1- COMPILE REQUIRED CUSTOMER BENEFITS FORM
STUDY THE FORM OF HOW THE MARKETER CARRY OUT THE STP EXERCISE TO SEGMENT AND TARGET THEIR AUDIENCE
STP 2- SELECT SEGMENTATION DIMENSION AND FORM GROUP
STUDY THE FORM OF HOW THE MARKETER CARRY OUT THE STP EXERCISE TO SEGMENT AND TARGET THEIR AUDIENCE
STP 3- GRID APPROACH TO SEGMENTATION
STUDY THE FORM OF HOW THE MARKETER CARRY OUT THE STP EXERCISE TO SEGMENT AND TARGET THEIR AUDIENCE
VALS AND PRIZM
SEE HOW VALS AND PRISM HELP IN SEGMENATION
SEGMENTATION AND TARGETTING
SEGMENTATION AND TARGETING IN DETAIL